Are you still engaging in a lot of link building? According to recent statement during a hangout session, a Google person stated that this might not be the best idea. As reported by WebProNews, John at Google stated that having great content people want to link to is the best. This is a theory that we at CWT have always suggested. There is simply to much risk working on link building directly. Always focus on high quality relevant information and people will want to share it. How do you feel? How much link building are you doing?